marketing
Smarter solutions for superior service
When you do well, we’ve done our job. And our job isn’t finished until you’ve found success. That’s what makes Deerfield your Agency of Brand®. As an extension of your team, we are dedicated to doing whatever it takes to elevate your brand—one solution at a time.
Strategy and planning
Journey mapping
Hone your audience targeting with profiles and journeys to identify prime opportunities of engagement.Go-to-market strategy and planning
Launch into market with proven strategies grounded in research and insights and fueled by rep detailing.Positioning and points of difference
From brands to products, we build from a strong, insight-driven foundation that leads to ownable truths.Creative solutions
Brand and visual identity
Your logo doesn’t tell your entire brand narrative, but it’s a start. We’ll help you establish exactly what your brand identity should say, and then create an entire visual system that tells your story.Content strategy and creation
Content without strategy is just noise. That’s why our strategists will determine a clear understanding of your business goals and audience needs to help our medical writers craft effective messaging across all stages of the content life cycle.Environmental design
From national and regional tradeshows and events to in-office interior design, our experienced team brings your brands to life for customers and internal stakeholders.Video
From peer-to-peer to broadcast, we develop engaging visual stories that are perfectly suited for the busy schedules of today’s healthcare professionals (HCPs).Social content
Compelling messaging is a keystone of brand experience, especially in an environment where you have to entertain first. We develop and execute content with passion and purpose to increase engagement and brand affinity.Campaign development
You have a unique tale to tell. We’ll make sure it’s communicated in a way that is as memorable as you are—with validation from your target audience.Interactive
Interactive strategy
Technology evolves. Our certified digital team helps you keep up. Our research-driven interactive strategies synchronize your brand goals with the way users interact with the digital world.UX/UI design
Users are the center of our universe. We’re dedicated to addressing their needs to ensure your brand delivers an engaging online experience while driving business performance.Search engine optimization (SEO) and search marketing
Online search influences the user’s journey. Optimize your brand’s digital experience by uncovering your target audience’s search behaviors to turn them into conversions.Accessibility and
compliance
Solidify your brand’s universal accessibility and ideal online experience via compliance with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG).App creation
Remain at the forefront of digital marketing with custom-built applications across all platforms, including iOS, Android, and web. From prototype to launch, our team develops and executes first-class apps designed to engage your users.Omnichannel marketing
Multichannel approach
Establish a targeted surround sound experience for your brand’s marketing strategy that simultaneously drives and tracks return on investment.Data-driven activation
Think like a customer. Leverage personal and nonpersonal omnichannel insights to create a more effective and convenient user experience.Marketing automation
Elevate your brand’s customer relationship management (CRM) with a customized brand experience.Media planning
Earned media
Today’s media environment is more competitive than ever. Our media specialists have forged beneficial connections with journalists to give our clients more visibility inMedia buying
Your brand’s voice deserves to be heard. We’ll make sure it reaches the right audience across all media platforms.Social content
Compelling messaging is a keystone of brand experience, especially in an environment where you have to entertain first. We develop and execute content with passion and purpose to build communities, drive engagement, and increase brand affinity.Media tracking
Receive frequent assessments on the performance of your campaigns to identify ways to optimize and improve future brand communications.Next-gen analytics
Data analysis
Our analysts are willing to work independently or collaboratively to bring you accurate analytic insights that directly benefit your bottom line.
Promotional Intelligence + Marketing Management®
Get targeted analytic reports that measure and track performance across each channel, segment, and specialty within your marketing campaign.Data optimization
We’ll turn data into actionable insights. By interpreting each channel of your marketing campaign, we’ll discover what’s working, what’s not, and adjust accordingly.Print management
Print strategy
Strategizing is a team effort. Our unbiased perspective will extend your brand’s budget across account teams and other agency partners to maximize its value.Print procurement
Get ideal pricing from qualified printers. Our robust procurement software tool matches the offerings and services of our partners to meet your print needs.Print execution
On-time deliveries are nonnegotiable. That’s why we work 24/7 to meet your deadlines for timely and successful launches with continued post-launch support.Impressive, right? Let us explain ourselves
Request a marketing presentation to learn how our full-service offerings can untap your brand’s full marketing and communications potential.
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